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When considering travel — not merely the act of going from point A to point B, but rather the significant journeys that shape experience, style, and practicality — one name that emerges prominently in the realm of premium travel gear is Db Journey via dbjourney.com. This brand has evolved from a niche startup into a globally acknowledged provider of functional, durable, and aesthetically pleasing backpacks, luggage, and accessories designed for adventurers, photographers, commuters, athletes, and everyday travelers alike.
What is Db Journey?
Db Journey (often referred to simply as Db) is a Norwegian company specializing in travel gear and luggage, based in Oslo. They design and market high-quality backpacks, suitcases, duffels, and sports travel bags intended to enhance your travel experience. Their products are celebrated for merging the simplicity of Scandinavian design with practical functionality for those on the go.
At dbjourney.com, you will discover not only their range of products but also editorial content, guides, community narratives, and more — all designed to inspire improved journeys, travel habits, and lifestyles.
The Story Behind the Brand
The foundation of Db is based on real travel needs. It was established by Jon Olsson, a freeskiing icon and YouTuber, alongside Truls Brataas, an industrial engineer, who connected over their shared passion for adventure and dissatisfaction with subpar travel gear. One night, they sketched ideas that ultimately transformed into products addressing genuine challenges faced by travelers.
Initially named Douchebags, the brand's name originated as a community joke that proved to be catchy but eventually seemed less appropriate for an expanding global brand. As a result, the company rebranded to simply Db while maintaining its original mission and commitment to product excellence.
Core Product Categories
At Db Journey , products are systematically categorized to assist travelers in selecting the appropriate gear tailored to their unique lifestyle and type of journey:
Backpacks
Whether for everyday commuting, travel, or outdoor excursions, Db’s backpacks are crafted with both versatility and durability in mind. Popular models such as the Hugger Backpack have become essential for travelers globally.
Luggage and Rolling Bags
Db’s high-quality luggage options — including both carry-ons and checked sizes — prioritize practicality and durability, designed for both business trips and extended travels.
Sports and Activity Bags
The brand also addresses specific niches — such as ski and snowboard bags, surf bags, photography travel bags, and skate gear — ensuring your sports equipment travels as intelligently as you do.
Accessories and Duffels
A variety of smaller bags, duffel bags, and travel accessories complete the collection, allowing you to personalize how you pack and organize for both short getaways and lengthy journeys.
Design Philosophy and Innovation
Db’s achievements are closely linked to its design ethos: a Scandinavian perspective grounded in simplicity, functionality, and minimal environmental impact. Their design philosophy highlights:
- Versatility of function
- Clean, unobtrusive aesthetics
- Durability for practical use
- Thoughtful innovation driven by user feedback
The company does not launch products merely for the sake of it — each item is purpose-driven, thoroughly researched, tested, and refined to address genuine challenges faced by travelers.
Sustainability and Responsibility
Db Journey openly recognizes its environmental footprint and is committed to enhancing it.
Certified B Corp
In 2023, the company achieved B Corporation certification, marking a significant achievement that underscores its dedication to governance, employee welfare, community engagement, environmental care, and customer accountability.
Environmental Roadmap
Db has released responsibility roadmaps that detail advancements in decarbonization, material sourcing, packaging reduction, recycling, and reuse initiatives, among other efforts.
Trade-in and Extended Life Programs
Db’s trade-in and resale initiatives promote the extended use of gear, thereby minimizing waste and maximizing the lifespan of high-quality products.
Global Reach and Culture
While headquartered in Scandinavia, Db Journey has evolved into a globally recognized brand for travel gear. Their products are distributed worldwide, and their community spans across continents, showcasing a variety of travel cultures.
Through journals, guides, and community narratives, Db inspires not only the purchase of gear but also a lifestyle centered on curiosity, exploration, and mindful travel.
Final Thoughts
Db Journey transcends being merely a travel gear retailer; it serves as a hub for travelers who appreciate intentional design, community engagement, and environmental awareness. Whether preparing for a weekend getaway, a mountain expedition, or a journey around the globe, Db provides the tools, inspiration, and a community that honors movement and discovery.
