Skip to main content

Lovevery: The Science-Backed Toy Subscription Service for Modern Parents

This page may contain affiliate links. If you purchase through these links, we may receive a commission. This doesn't affect the opinions or assessments of our editors.

Exclusive Discount | 10% OFF Sitewide - Verified


Special Offer | Up To 30% Off Sale Items


Take 15% Discount On Selected Play Gym


Free Shipping On All Play Kits


Sign Up For Email Alerts And Receive 10% Off


Give $20, Get $20 When You Refer A Friend



Lovevery has established a distinctive presence in the competitive realm of parenting and child development by providing a science-supported toy subscription service. By delivering carefully crafted play kits that cater to children's developmental milestones, Lovevery merges educational benefits with premium materials to produce toys that are adored by both children and parents.

Lovevery's Guiding Principle: Learning Through Play

Lovevery The Babbler Play Kit Buy Now At Lovevery

At the heart of Lovevery's guiding principle is the belief that children acquire knowledge most effectively through play. The company is dedicated to assisting parents in providing enriching play experiences that promote development in cognitive, physical, and emotional aspects. This principle is deeply rooted in developmental psychology and educational research, ensuring that every product is meticulously designed to cater to children's specific growth stages.

The Lovevery Journey

Established in 2015 by Jessica Rolph and Roderick Morris, Lovevery embarked on a mission to develop products that facilitate early childhood development in a practical and accessible manner for modern families. Rolph, a mother and seasoned entrepreneur, joined forces with Morris, a former executive at the renowned e-commerce platform, combining their expertise to create a company that addresses the genuine needs of parents.

What Sets Lovevery Apart?

1. Lovevery stands out with its focus on developmental alignment. Their play kits are carefully designed to match the developmental milestones of children. By collaborating with child development experts, Lovevery creates toys that foster specific skills and interests suitable for each age group.

2. Lovevery prioritizes sustainability and safety in their product design. They use sustainably sourced materials, non-toxic paints, and high-quality wood to ensure that their toys are safe for children to play with. By using these materials, Lovevery promotes a safe and eco-friendly play experience.

3. Lovevery goes beyond just providing toys; they also offer extensive support for parents. Each play kit comes with a comprehensive guide that includes play ideas, developmental insights, and tips for extending the learning experience beyond the toys. With this wealth of resources, Lovevery empowers parents to make the most of their child's playtime.

Subscription Boxes: Discover What's Inside!

Lovevery The Helper Play Kit

Buy Now At Lovevery

1. Play Kits for Every Development Stage: Lovevery provides play kits customized for specific age groups, ranging from infants to young children. Each kit features a thoughtfully selected assortment of toys, books, and activities aimed at captivating children and fostering their growth at every milestone.

2. Sample Kits:

- The Looker Play Kit (0-12 Weeks): Emphasizes high-contrast visuals and tactile experiences to stimulate a newborn's sensory and visual development.
- The Thinker Play Kit (11-12 Months): Includes toys that promote problem-solving, motor skills, and early language acquisition.
- The Observer Play Kit (37-39 Months): Encourages creativity, independent play, and introduces early academic concepts through more intricate activities and books.

Why Parents Love Lovevery

1. Parents are drawn to Lovevery for its convenience factor, as they can easily receive a thoughtfully curated selection of toys right at their doorstep. This simplifies the process of choosing developmentally appropriate toys, saving time and effort.

2. The educational value of Lovevery toys is highly valued by parents, as they are not only entertaining but also designed to promote learning. Each toy is backed by research to ensure that playtime is not only fun but also beneficial for the child's development.

3. Lovevery toys are renowned for their top-notch quality and durability, making them able to withstand the wear and tear of daily play. This makes them a worthwhile investment for parents looking for long-lasting toys.

4. Parents who are environmentally conscious appreciate Lovevery's commitment to using sustainable materials and practices. This aligns with their desire to reduce their carbon footprint and choose eco-friendly options for their children.

Expert Endorsements and Awards

Lovevery has received accolades from professionals in child development, educators, and parenting groups. The company's products have been honored with various awards for their unique methods in early childhood education, such as the Parents' Choice Award and acknowledgment from the American Academy of Pediatrics.

Testimonials from Satisfied Customers

Lovevery The Play Kits by Lovevery
Buy Now At Lovevery

Lovevery has received glowing reviews from parents who have experienced their products:

Jane S.: "Lovevery's play kits have truly made a difference for our family. My daughter adores the toys, and I appreciate the fact that they are aiding in her development and learning."

Michael T.: "The toys' quality is exceptional. They are sturdy, well-crafted, and the guides that come with them are extremely beneficial."

How to Get Started with Lovevery

Initiating your Lovevery experience is a straightforward process. Just head over to the Lovevery website, select the suitable subscription plan based on your child's age, and begin receiving play kits every two to three months. Each kit is carefully crafted to offer extensive playtime and includes thorough instructions and valuable insights to assist parents.


Lovevery provides a unique combination of research-based design, premium materials, and valuable assistance for parents, setting it apart in the toy subscription service industry. With an emphasis on children's developmental requirements and creating an enjoyable and approachable way to learn through play, Lovevery assists families in nurturing a lifelong passion for learning.